Fresh & Easy expands Big Kahuna and I Love CA wine brands


The Southwestern grocery chain Fresh & Easy has introduced new wines for the summer season.

The company introduced three new varietals to its Big Kahuna brand: Sangria, Sweet White and Crisp White. Like the other Big Kahuna wines, the new Sweet White and Crisp White retail for under $3 per bottle. The new Sangria varietal comes in a plastic 1.5 liter bottle for under $6.

Fresh & Easy introduced the affordable wine brand in 2007 following Trader Joe’s success with its $1.99 per bottle Charles Shaw brand wine.

The company also added two new I Love CA wine varietals to its shelves, a Sauvignon Blanc and a Red Blend, both selling for under $5 per bottle.

“We’re excited to offer our customers the newly expanded and delicious range of wines at incredibly affordable prices,” said Richard Wherry, category manager of wine and beer for Fresh & Easy. “Having strong partnerships with local wineries helps us to create these high-quality, award-winning wines that are exclusively offered at Fresh & Easy.”

Photo credit: Ricardo Diaz