• Science & Health News
  • Business News
  • Wine Life
  • Dining & Travel
  • Contact

Massachusetts wineries see sales boost from law giving them access to farmers’ markets


Posted by Eric W. Dolan on 26 Mar 2012 / 0 Comment
Tweet



Farmers market photo by Scott StevensonA number of Massachusetts wineries saw a boost in sales and other benefits thanks to a law that allows them to sell wine at farmer’s markets, according to a recent report.

In 2010, Massachusetts Gov. Patrick signed legislation into law that allowed licensed wineries to sell their product at approved farmers’ markets, festivals, and other agricultural events.

The law gave winemakers a boost. More than 34,000 bottles of wine were sold at 63 farmers’ markets and four agricultural fairs in 2011, bringing the wineries a combined $514,200.

The wineries reported an average overall sales increase of 66 percent.

The law did not just improve sales. The majority of wineries said being able to sell at farmers’ markets increased visitors at their winery and increased recognition for their wine.

The wineries said they planned to hire more employees, including 15 full-time and 6 part-time positions, thanks to the new law.

However, not everyone had glowing reports.

“Participated in only 1 market and it was not worth the time and money invested,” said one winery. “Market had a very low turnout and weather was a problem half the time. Hope to try other locations in the future.”


  • Photo in News

  • Find us on Facebook

  • Recent Posts

    • Wine Enthusiast names top '40 under 40' wine stars in June issue
      May 23, 2013
    • Vivino mobile wine app touts new image recognition technology
      May 23, 2013
    • Florida wine auction raises $1.3 million for youth-focused charities
      May 15, 2013
    • Study finds wine consumers concerned with sustainability and the environment
      May 13, 2013
    • Jackson Family Wines named '2013 Green Company of the Year'
      May 12, 2013
    • Cognac Croizet Americas hopes to expand the brandy market
      May 12, 2013



Copyright © 2012. The Bacchus.